Having been drawing and painting as a hobby since childhood, Emma took her interest further into studying fine arts and graphic design at the University of Tasmania. After graduating she made the move to Melbourne to be immersed in a new lifestyle, and soon gained extensive experience in product and packaging design. But it was her love of fashion and keen eye for design trends that led Emma to launch her own fashion accessory label in 2006.
 
The first collection is designed to be an original alternative to the generic leather bags that flood the market. Every product is unique from pattern to artwork, with each piece lovingly handmade from durable and comfortable cotton. Emma's own illustrations are displayed with specially placed screen printed designs.
 
Emma also works as a graphic designer and illustrator