We will gladly admit that the name of this lovely Melbourne brand is what first caught our interest, but it was the humour and quality of the work that made us fast fans of The Gently Unfurling Sneak.

Anika Cook is the crafty genius behind the label, who started it in 2006 as Sneak Design to make extra money while studying. After completing university had great difficulty leaving her fledgling business behind, soon choosing to quit her dreary job in I.T. and pursue 'making stuff' as her full time career.

And how glad we are that she did! Anika's pieces are playful, absurdist fun that will add a stylish wink to any ensemble, so start hanging out with the Sneak now she's on Moose, unfurling quite delightfully.